A Look at the Health Coaching Landscape in South Africa

Di-Di Hoffman, Health Coach Academy, podcast

A Focus on the Business Side of Health Coaching

Potential Business Opportunities for Health Coaches in South Africa


Di-Di Hoffman Notable Quotes

“The lifestyle business model is basically putting your own lifestyle as one of the first jobs that your business must do for you.”
Di-Di Hoffman


Episode Summary

Health coaching is starting to become more and more known across the world, which is a positive step into leading everyone back into good health. That said, there are still a handful of universal challenges that many of us health coaches across the world need to overcome.

In this episode of Health Coach Academy, we’re talking to Di-Di Hoffman, health coach, entrepreneur, and entrepreneurial coach, to share with us his journey and experiences as a wellness entrepreneur in South Africa as well as give us impactful insights on potential health coaching business opportunities in South Africa.


Relevant Links

Di-Di Hoffman – LinkedIn

BadassPreneurs Business School for Wellness Entrepreneurs


In this Episode of Health Coach Academy

  • Omar introduces the episode’s guest, Di-Di Hoffman (00:56)
  • Di-Di Hoffman’s journey into health coaching and his experiences with health coaching in South Africa (03:24)
    • Medical doctor to traditional healer ratio (05:20)
    • Traditional healers dealing with Covid (06:20)
  • How payments work in the wellness landscape in South Africa (08:13)
  • How the health coaching landscape looks like in South Africa (10:06)
  • The business aspect of health coaching (14:10)
  • Is a health coaching business any different from any other business? (16:06)
  • Health coaching is a lifestyle business model (17:42)
  • Focus on your entrepreneurial skills first (19:33)
  • One of the biggest problems in South Africa (25:20)
  • An oath to poverty; an excuse (26:36)
  • Unable to translate the learnings into the business (28:52)
  • Are health coaches too new in South Africa? (30:07)
  • An interesting case study on why health coaches bring in real results (32:52)
  • Do American health coaches have a place in South Africa? (35:33)
  • Where to find and keep up with Di-Di Hoffman (38:08)


Don’t forget to check out!

The Art of Sugar-free Cooking: Recipes for Healthy Living by Omar Cumberbatch

Enjoyed this podcast? Picked up a lot of helpful tips and tricks to make your weight loss journey more fun and enjoyable? Hop on to iTunes for more episodes!