Visual Buyers and Video Content Marketing

How to Use Video Marketing to Ramp Up Sales

Creating Videos Does Not Have to Be Expensive!

Orlando Gomez Notable Quotes

 “When you can be an authentic you through video upfront, you weed people out. So you know the people who are reaching out to you are one, they’re a warm lead, they know they need your service, and two, they already know what you’re about, and they know what you’re like, they’re not going to have a problem with who you are, so it just makes your sale a lot easier.”
– Orlando Gomez

“What is your end goal? Because that end goal is going to determine how you approach your marketing, right? Because your marketing and sales go hand in hand, so if you know what you want to sell and you know who you want to sell to, you need to build your marketing strategy around that goal. Otherwise, you’re just constantly wasting money, and you’re wasting time, and it’s not going to do anything for you, and you’re not going to have the ROI you’re hoping for.”
– Orlando Gomez

 

Episode Summary

In this day and age of TikTok videos and Instagram Reels, one thing’s for certain: we’re living in a highly visual world, which is why it makes sense that video marketing has become the most effective way for businesses to get their message across, ultimately leading to better brand awareness, and eventually, more sales.

In this episode of Health Coach Academy, we’ve invited the man behind Stellar Lense Productions Orlando Gomez to talk shop to us all about creating video content—why it’s such a powerful medium, why it’s worth taking a shot at, and how to start creating our own videos to boost our health coaching practices.

 

Relevant Links

Orlando Gomez – Stellar Lense Production Website | Instagram | Facebook | Vimeo

Stellar Lense Productions: Free Marketing Assessment

 

 

In this Episode of Health Coach Academy

• Omar introduces the episode’s guest, Orlando Gomez (03:36)
• Orlando Gomez, his story, and what he’s doing now (05:00)
• What about video that makes it such a powerful medium today (07:16)
• Humans are visual buyers (08:55)
  • Allowing the audience to see you being yourself (09:33)
• How do we choose the right platform that will give us the best return on investment? (11:52)
  • At the end of the day, choosing comes down to two things (13:58)
  • The general fear of doing the wrong thing (14:28)
  • Using the end goal to determine the approach to marketing (15:35)
• The myriad of video packages to create a myriad of different products (17:03)
  • What a sample video product can look like (20:40)
• An idea of how video production and pricing works (24:39)
  • Circle back to what your angle is and what your goals are (25:25)
  • Stepping up your game with high-ticket clients (28:35)
  • Just get started and try to do AB testing (30:10)
• You can’t guarantee results (32:08)
• The time commitment that goes into creating videos (33:19)
  • The benefits of shooting evergreen content (34:22)
• Orlando Gomez’s Free Marketing Assessment Call (37:12)
• Where to find and keep up with Orlando Gomez (39:00)

 

Don’t forget to check out!

The Art of Sugar-free Cooking: Recipes for Healthy Living by Omar Cumberbatch

Enjoyed this podcast? Picked up a lot of helpful tips and tricks to make your weight loss journey more fun and enjoyable? Hop on to iTunes for more episodes!