Maximize Potential: Doing the Work on Ourselves & Our Business

Self-Worth Does Not Equal Self- Esteem

People Connect to People, Not Products and Services


Notable Quotes

“Entrepreneurship is hard. You don’t just wake up one day and say, ‘I’m going so start a business!’ There is a really deep calling to why someone wants to be a businessowner.”
Dedee Cai

“I really truly believe that we have so much potential to optimize and to be at peak levels in our lives and business, but most people are not utilizing that—it’s overlooked.”
Dedee Cai

“If you’re not feeling worthy, you’re not going to do the things that are going to yield you the results that you want to create.”
Dedee Cai

“Most of us are looking good from the outside, but intrinsically, internally, how do we feel about ourselves? Because if we did feel great about ourselves, we are worthy, we don’t have to do a lot of proving, we don’t have to do a lot of covering up and hiding.”
Dedee Cai

“Everything is through energy and connection of you being who you are. Unless you’re connected with who you are, you can’t sell.”
Dedee Cai


Episode Summary

For any businessowner, running a business can become overwhelming and all-consuming if we’re not careful—despite it being a single aspect in our lives. If we’re not careful, we might be sacrificing other parts of our lives without even noticing it. How’s our health? Our relationships with the people we care about?

In this episode of Health Coach Academy, we’re talking to Dedee Cai, the Founder of Fit to Profit, a company that utilizes psychology, cognitive science, holistic wellness to help entrepreneurs get holistically fit to attain peak level of performance in their life and businesses. She discusses the connection between how we view and value ourselves and what we put out into the world.


Relevant Links

Fit to ProfitWebsite | Facebook

Dedee CaiInstagram


In this Episode of Health Coach Academy

  • Omar introduces the episode’s guest, Dedee Cai (01:23)
  • Check out Omar’s Business-Boosting Podcast Course! (02:40)
  • Dedee Cai’s origin story: who she is and what she does (04:16)
    • The burnout (04:38)
    • Discovering the health coaching industry (05:54)
    • The pivot to business coaching (06:31)
    • Burning the candle from both ends (07:44)
    • Our potential is severely underutilized (08:52)
  • Your self-worth equals your net worth (10:57)
    • What is self-worth? (11:28)
    • Self-worth does not equal self-esteem (12:04)
    • What is net worth? (13:09)
  • If we don’t feel value from within, we engage in destructive behaviors (14:13)
  • People connect to people, not their products or services (17:00)
  • What Dedee had to overcome when it comes to self-worth (18:52)
  • Practical steps to improve our sense of self-worth (21:56)
    • Start looking at how you’re feeling day-to-day and reflect (22:04)
    • Create a list what you do want (24:26)
  • Unless we health coaches do the internal work on self-worth, we won’t truly find who we want to serve (26:04)
  • Fit to Profit: 10X Your Performance (27:28)
  • Where to find and keep up with Dedee Cai’s work (31:12)


Don’t forget to check out!

The Art of Sugar-free Cooking: Recipes for Healthy Living by Omar Cumberbatch

Enjoyed this podcast? Picked up a lot of helpful tips and tricks to make your weight loss journey more fun and enjoyable? Hop on to iTunes for more episodes!