Investing in the Business Doesn’t Mean More Courses

Health Coach Academy, podcast, Jessica Lackey

Introduce Yourself as a Coach and Offer to Help

The Opportunities in Networking

Notable Quotes

“The mistake I see a lot of new coaches make is that they spend a lot of time posting on social media and trying passive ways to get in front of people, and I think that the first thing you need to do is to really start expanding your network, be out in your community, be online with people who you know, building those relationships and letting people know what you do. ”
Jessica Lackey

“Investments in learning keeps you from spending the time doing…you don’t need more courses, you need more execution.”
Jessica Lackey

“The big thing here is not to sell, it’s to go be interested in other people because the more interested you are, the more interesting people think you are.”
Jessica Lackey

 

Episode Summary

When you’ve worked with a large range of sizes of businesses, you’re bound to pick up insights and learnings here and there that are applicable in different businesses all across the board. These insights will help mold and solidify your perspective and allow you to execute the necessary strategies and practices to help businesses achieve success.

In this episode of Health Coach Academy, business consultant Jessica Lackey shares her experience and expertise in unlocking a business’ potential for sustainable growth and scalability. She also dives into overcoming the mental block of niching down and sheds light onto the opportunities in networking.

 

Relevant Links

            Jessica Lackey – Website | Instagram | Twitter | LinkedIn

 

In this Episode of Health Coach Academy

  • Omar introduces the episode’s guest, Jessica Lackey (01:15)
  • Check Out: How to Create a Business-Boosting Podcast For Health Coaches by Omar Cumberbatch (01:56)
  • Jessica Lackey and her origin story: who she is and what she does (03:15)
  • The motivation to enter the business space (04:04)
    • Business learnings from Nike (05:01)
  • The first thing coaches should do to establish themselves and their business (06:23)
    • Introduce yourself, tell them you’re a coach, and offer to help (07:08)
  • Leveraging and highlighting your unique perspective on health (07:22)
  • The difficulty of health coaches to niche down (08:20)
  • Overcoming the hurdle of choosing a niche (09:55)
  • Jessica Lackey and helping health coaches set foundations for growth (12:38)
  • Taking the time and resources to invest in the business (15:42)
    • You don’t need to invest in more courses (18:51)
  • The opportunities in networking (19:35)
  • The goal is to be interested in other people (20:25)
  • Where to find and keep up with Jessica Lackey (24:51)

 

Don’t forget to check out!

The Art of Sugar-free Cooking: Recipes for Healthy Living by Omar Cumberbatch

Enjoyed this podcast? Picked up a lot of helpful tips and tricks to make your weight loss journey more fun and enjoyable? Hop on to iTunes for more episodes!