How to Best Ask for Referrals

Health Coach Academy, podcast, Dallas Travers


Taking A Deeper Look at Finding Your Niche

Scaling at the Right Time with the Right Foundations


Dallas Travers Notable Quotes

“Niching down is scary because we do feel like we’re leaving people out…but if we look at deepening and ask real questions about the lived experience of our clients, suddenly, we realize that these factors that in the past felt limiting like gender and age range and all that, they become irrelevant, and we really get to sink into our why and the symptoms of the problems that we try to solve for our clients.”
Dallas Travers

“It’s incredibly important when you’re requesting referrals that we come from a place of service and unattachment.”
Dallas Travers


Episode Summary

One of the most personal ways we health coaches can get clients is through referrals, especially from our immediate circle. For new health coaches, even if our professional network is still a work in progress, referrals are something we should definitely leverage and take advantage of. After all, it’s not about the quantity of the network but the quality that matters.

In this episode of Health Coach Academy, we’re talking to business coach and podcast host Dallas Travers to shed some light on how we can make full use of this referral strategy as well as how we can better ask for these referrals. Not only that, Dallas also breaks down how we can overcome many health coaches’ resistance to niching.


Relevant Links

            Dallas Travers Instagram | Website

Coaches on a Mission Podcast


In this Episode of Health Coach Academy

  • Omar introduces the episode’s guest, Dallas Travers (01:29)
  • Check out Omar’s Podcast Creation Course! (02:28)
  • Dallas Travers and how she got into business mentoring (03:27)
  • Dallas Travers and her entrepreneurial spirit (05:18)
  • Some misguided online practices that don’t get results (06:10)
    • How scaling can be damaging to our business (06:28)
  • A foundational piece when starting a business (08:14)
    • Dallas Travers’ The Ripple Effect System (08:24)
  • Overcoming the fear of niching down and instead niching deep (10:03)
    • Dallas’ first advice when it comes to niching (12:10)
  • How to start thinking about deepening rather than narrowing (12:33)
  • The thread that connects Dallas’ clients (14:57)
  • Successfully leveraging referral marketing with a small initial network (16:24)
    • The secret to referrals isn’t the size of our network (18:18)
  • Referrals and the STEP system (18:29)
    • Specificity (18:54)
    • Time-sensitivity (21:40)
    • Ease (22:15)
    • Personalized (22:48)
  • Help with creating copy (23:42)
    • Copywriting is 100% a learnable skill (25:05)
  • Scaling and distancing from the hustle culture (27:03)
    • The difference between thinking and doing (30:00)
  • Where to find and keep in touch with Dallas Travers (30:55)


Don’t forget to check out!

The Art of Sugar-free Cooking: Recipes for Healthy Living by Omar Cumberbatch

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