Widen Your Reach Through Corporate Wellness

Marcy Morrison, Health Coach Academy

When Niching Down Doesn’t Apply

Where to Start If You’re Considering Going Corporate


Marcy Morrison Notable Quotes

“Everyone listening who is a health coach already, you already have all the skills you need.”
Marcy Morrison

“When you go [into a company]—it doesn’t matter if you’ve ever worked with a corporation before—a tiny bit of fake it ‘til you make it, but you’re doing health coaching. It’s really no different if you’re doing it for a small group at a corporation, one-on-one…but you want to create a few offers…so you give them a number of ways to work with you.”
Marcy Morrison


Episode Summary

For a new health coach just starting out, we usually want to open up our doors big and wide and help as many people as we can—against the advice of many successful health coaches, who emphasize the importance of niching down. If we want to help out anyone and everyone, then starting up our own health coaching business might not be the way to go.

In this episode of Health Coach Academy, we’re talking to health coach, entrepreneur, and corporate wellness program specialist Marcy Morrison to share how she was able to help many different kinds of people she never thought she’d be able to work with through going into corporate wellness.


Relevant Links

Healthy Fit Family
Healthy Fit Family Corporate
Corporate Coaches Collaborative Facebook Group


In this Episode of Health Coach Academy

  • Omar introduces the episode’s guest, Marcy Morrison (02:23)
  • Marcy Morrison, her health story, and her entrepreneurial journey (04:15)
  • The intrigue with working for corporate (08:47)
  • Did Marcy Morrison always have a talent for business? (11:11)
  • Getting the confidence to jump into the corporate wellness space (12:42)
  • Positioning and pitching to corporate (15:55)
  • The different kinds of corporate clients (17:05)
  • Niching down doesn’t apply (19:30)
  • Consider a new niche: family wellness (20:44)
  • Healthy Fit Family and Healthy Fit Corporate (22:18)
  • The idea to become the health and wellness point person in corporate (24:16)
  • Incentives both ways (26:39)
  • How can a health coach go into corporate? (27:15)
    • Start in your own back yard (27:55)
    • Start with smaller companies (28:40)
  • Different programs, different specifics (30:08)
  • Opportunities beyond the corporate setting (32:20)
  • Does a health coach need any established authority to get into corporate? (34:15)
  • How much can a health coach make working for corporate? (37:26)
  • Where to find and get in touch with Marcy Morrison (41:04)


Don’t forget to check out!

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