Ads to Grow the Business
Moving Beyond Organic Growing with Ads
Reach a Wider Audience the Easy Way!
Jennifer Spivak Notable Quotes
“Once you do get to a certain point, and you’ve got offers and you know how to sell, you kind of homerun your messaging, and you’ve got something resembling a funnel, and it’s time to take it to the next level, why this obsession with wanting to do it manually and organically when there could be such an easier way?”
– Jennifer Spivak
“Ads, at the end of the day, are not anything different other than taking the content that you already have, taking the work that you’re already doing and stuff that you’re already putting out there and just accelerating the rate at which they’re getting in front of people. That’s actually all it’s doing.”
– Jennifer Spivak
“No matter where you’re at in your business right now, whether you’ve run ads before or not, if you’ve done any sort of online marketing, any sort of online presence, whether that’s an email list, a website that people visit, maybe you have an active Instagram account or Facebook page, there are warm leads in your world. They’re your hottest leads, your lowest hanging fruit, and if they just saw or heard from you more, they’d be that much more likely to buy your course, convert on your sales call, all those things.”
– Jennifer Spivak
Episode Summary
When we health coaches talk about widening our reach, we oftentimes immediately focus on organically growing our following and reaching a bigger audience the old-fashioned way. And while that may work when we’re fresh out of certification and just starting out, there comes a point when we ought to consider taking things to the next level.
In this episode of Health Coach Academy, we’re talking to The Conversion Queen, Jennifer Spivak, Founder and CEO of The AdGIRLS Agency to debunk some myths about ads and talk about all the ways we can use them to successfully grow our business.
Relevant Links
Jennifer Spivak – Facebook | Instagram
In this Episode of Health Coach Academy
- Omar introduces the episode’s guest, Jennifer Spivak (00:52)
- Aversion to ads not just in the health coaching space (02:39)
- The fantasy of organic growth (03:30)
- Do ads hit people differently? (05:06)
- The art and science of creating ads (06:59)
- At what point in a health coaching business should we invest in ads? (07:40)
- The best use you can get out of an ad (11:22)
- Is there room for ads for a health coach just starting out? (11:43)
- Considerations before doing DIY ads (14:02)
- Jennifer Spivak’s experience working with health coaches (17:15)
- The AdGIRLS Agency’s Everywhere AF service (19:25)
- Popping up as a sponsored piece (23:03)
- Other platforms The AdGIRLS Agency works with (24:08)
- Jennifer Spivak’s background story and how it relates to her successful business (25:08)
- Where to find Jennifer Spivak and the services The AdGIRLS Agency offers (31:20)
Don’t forget to check out!
The Art of Sugar-free Cooking: Recipes for Healthy Living by Omar Cumberbatch
Enjoyed this podcast? Picked up a lot of helpful tips and tricks to make your weight loss journey more fun and enjoyable? Hop on to iTunes for more episodes!
