Master Your Marketing Mindset with These Growth Hacks!

Caroline Thompson, Marketing, Social Granola, Health Coach Academy, podcast, content marketing

Content Marketing: Easy, No-Cost Advertising

Content Marketing Expert Caroline Thompson Shares How to Grow Your Business with Marketing Hacks


Caroline Thompson Notable Quotes

“Once you come out of your certification program or you’re just starting your business, the last thing you want to do is just start throwing money at ads or purchasing all of these tools for advertising. Creating content is a free way for you to promote yourself.”
Caroline Thompson

“Another thing I tell people is nine times out of ten, your ideal client is you, but like a year ago, or six months ago, or two years ago. Because it’s easy for us to get in that mindset of, ‘Okay, this is where I was before, and this is how I overcame it.’”
Caroline Thompson

“The more you hone your craft and the more people you work with, the more confident you become. It’s definitely not something that comes naturally to anyone, confidence is the last thing that shows up, I can promise you that.”
Caroline Thompson


Episode Summary

As health coaches, most of the time, entrepreneurship comes hand in hand with our health coaching careers. And if you’re just starting out, one of the things you’re probably thinking about is getting yourself out there. But does that immediately mean you have to pay to advertise and market yourself? The answer is no.

In this episode of Health Coach Academy, we’re talking to content marketing expert Caroline Thompson to talk about how we can market ourselves without having to pay a ton of ads, without coming off as too sales-y.


Relevant Links

Social Granola – Website | Instagram | Facebook | YouTube

Click-Ass Content Marketing for Wellness Coaches & Spiritual Entrepreneurs Facebook Group


In this Episode of Health Coach Academy

  • Omar introduces the episode’s guest, Caroline Thompson (01:20)
  • Check out Omar’s podcasting course! (02:58)
  • Caroline Thompson and her journey into marketing (04:23)
  • Caroline has always loved writing…and it helped with marketing skills (08:08)
  • The common thread that health workers need to overcome (10:02)
  • Chasing after the certifications (12:02)
  • What is content marketing and why should health coaches look into it? (13:28)
  • How content can be more beneficial than an ad (14:50)
  • Content is King (17:05)
    • Content is owning a house, getting ads is renting a house (18:10)
  • Some tools that health coaches can use to get more traction (19:08)
    • Yoast, Google Keywords, and more plugins (22:12)
  • Do hashtags help in visibility? (23:32)
  • Finding out your ideal client (25:44)
  • Researching about your ideal clients and where to find them (30:10)
  • Marketing is self-care practice (33:02)
  • The biggest obstacle Caroline Thompson had to overcome (36:10)
  • Money blocks and limiting beliefs to overcome (37:52)
  • Think of sales as part of the service you’re providing (39:53)
  • Where to find Caroline Thompson and keep up with her work (42:22)


Don’t forget to check out!

The Art of Sugar-free Cooking: Recipes for Healthy Living by Omar Cumberbatch

Enjoyed this podcast? Picked up a lot of helpful tips and tricks to make your weight loss journey more fun and enjoyable? Hop on to iTunes for more episodes!


Listen to the Episode Here!