The Power of Stories

 

Facts Tell, Stories Sell

Nailing Down the Business Aspect Means You Can Help More People

 

Notable Quotes

“You need to believe because you’re never going to take the action [on] something if you don’t have the belief…that’s an essential part of business and any goal. If you don’t believe that you can do it, it’s delusion to take the actions towards it because you don’t believe that you can do it…you’re wasting your time.”
– Evan Transue

“Facts tell, stories sell, and we’re wired like that as human beings. We buy emotionally, and what triggers emotions is the stories… So you’re just sharing a story, and it’s beautiful because it sells itself, and it only sells itself to the right people. You never have to be pushy. You never have to be unethical. No sleazy sales tactics.”
– Evan Transue

“What you need to work on for marketing is getting better and better at telling your story. Not through exaggerating, not through lying.”
– Evan Transue

 

Episode Summary

Each and every one of us has our own stories to tell—whether or not we realize it for ourselves. What many of us don’t know is that each of our stories is what sets us apart from others in our fields and also provides us with the framework to connect with the people we can truly serve the best. It’s only a matter of telling that story in a compelling and relevant way that allows our ideal clients to relate to.

In this episode of Health Coach Academy, we’re talking to Functional Diagnostic Nutrition Practitioner, Youth Motivational Speaker, The Health Detective Podcast Host, and Owner and Co-Founder of Bucks County Light Therapy Evan Transue to share with us just how powerful stories can be and how we can leverage them to find our best clients.

 

Relevant Links

Functional Diagnostic Nutrition (FDN)

The Health Detective Podcast by FDN

Bucks County Light Therapy

FDN’s Simple Steps for Health Success: Get our New D.R.E.S.S. for Health Success Guidebook for FREE 

 

In this Episode of Health Coach Academy

• Omar introduces the episode’s guest, Evan Transue (00:53)
• Check out Omar’s Business-Boosting Podcast Course! (01:51)
• Look out for the Six-Week Intensive Weight Loss Program (02:54)
• Nailing down the business side will allow you to serve more people (05:52)
• What Evan Transue’s business model looks like (06:27)
• Has Evan Transue always been good at handling businesses? (09:34)
  • Growing up with small businesses (09:58)
  • Seeing a demand and supplying that gap (11:48)
• The first step Evan took to establish his business after getting his certification (15:35)
  • It all started with the belief of being able to pull it off (16:21)
  • After the belief, next comes goal setting (17:20)
• Overcoming “health coach” as an uncommon profession (20:33)
  • How to answer when someone asks you what you do (22:59)
• The most effective marketing strategy for a health coaching business (25:15)
  • Delivering results and word of mouth (25:30)
  • Facts tell, stories sell (25:47)
• Our stories will never resonate with everyone…and that’s okay (30:56)
• What’s keeping health coaches’ businesses from booming? (32:19)
  • The illusion of having a lot of time (35:05)
• Where to find and keep up with Evan Transue’s work (38:34)

 

Don’t forget to check out!

The Art of Sugar-free Cooking: Recipes for Healthy Living by Omar Cumberbatch

Enjoyed this podcast? Picked up a lot of helpful tips and tricks to make your weight loss journey more fun and enjoyable? Hop on to iTunes for more episodes!