Get Rid of the Guilt of Asking for a Sale

Annie P Ruggles, Health Coach Academy, podcast

‘Know,’ ‘Like,’ and ‘Trust’ is Great, But Do They Pay?

Tips on How to Reframe Your Mindset Around Asking for a Sale


Annie P. Ruggles Notable Quotes

“What ‘known’ does not get you is paid. If you want to get paid, if you want your business to profit, if you want your business to grow, if you want to live a lifestyle that entrepreneurship or self-employment affords you, then you have to be willing to ask. Don’t ask, don’t get.”
Annie P. Ruggles

“Trust is incredible until you realize that trust—they can hang out and trust you forever. I’ve had people on my mailing list for six years! Cool—they trust me so much they’d probably let me housesit at this point. But have they paid me? No, because I’m not offering something that they need, or I haven’t gotten a chance to ask them directly to let me solve their problem with them.”
Annie P. Ruggles

“You can’t possibly have a business until you’re ready to receive.”
Annie P. Ruggles

“How do we charge for results? We can’t. We can only charge for our presence, our time, and our experience. And that’s like nailing a fish to the wall when it comes to value because there’s too many pieces.”
Annie P. Ruggles


Episode Summary

We health coaches went out and became health coaches because we want to help people. As many as we can, in fact. That said, many times, many of us become uncomfortable to face the other side of our business: the sales side of it. What we need to understand is that when we fail to ask for a sale, we potentially withhold helpful information from people, and we withhold a paying client from ourselves.

In this episode of Health Coach Academy, we’re talking to sales expert and founder of The Non-Sleazy Sales Academy, Annie P. Ruggles, to break sales down for us, how we can make a sale with empathy and without any icky, sleazy gimmicks.


Relevant Links

The Non-Sleazy Sales Academy – Website | Instagram | Facebook


In this Episode of Health Coach Academy

  • Omar introduces the episode’s guest, Annie P. Ruggles (02:57)
  • Annie P. Ruggles and her background in sales (03:52)
  • Health coaches exercising our receiving muscles (06:50)
  • The guilt of asking for compensation (09:20)
  • Why is it difficult to put a monetary value for our services? (13:35)
  • The importance of representation in branding and marketing (16:57)
  • Eye on the prize mentality (18:50)
  • Compassion and the used car salesman (19:25)
  • Know, like, and trust factor in health coaching (23:39)
  • Annie’s tips on how to go out there and ask (25:54)
  • When a discovery call becomes a free call (29:40)
  • The Non-Sleazy Sales Academy (32:44)
  • Where to find Annie Ruggles and keep up with what she’s doing (34:21)


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