Tapping Into the Power of Knowing Your Audience
Never Underestimate What a Good Client Testimonial Can Do
Unraveling the Disconnect Between Large Followings and Zero Clients
Notable Quotes
“ So [I] just want to note that marketing isn’t everything. You need to know how to get clients, and you can get clients without a big audience, just to be very clear, you can get clients off simple conversations from people you meet even locally.”
– Joanna Sapir
“ Tips, tricks, recipes, sure, they have their place, but that doesn’t convert. What we want to do is really speak to our people, our ideal clients—I call them your bullseye clients—and show them that you see them, and you understand exactly what they’re dealing with.”
– Joanna Sapir
Episode Summary
One of the things that holds businesses back is the lack of processes and systems in place. When appointments, discovery calls, newsletters, coaching sessions, and everything else that needs to happen for the business are all over the place, it can be exhausting to even try to get a firm handle on things, which is why it’s important to find clarity in who your audience is, have a strategy to capture their attention, and have a process in place to take them on a journey of being an audience member to a paying client.
In this episode of Health Coach Academy, we’re talking to business strategist for health and wellness practitioners, Joanna Sapir, to walk us through the reasons why having systems in place can help streamline the business and turn in better profits, as well as the value of clearly extending invitations to your target audience to avail the services you offer.
Relevant Links
Joanna Sapir – Website | Facebook | Instagram | LinkedIn
The Business Revolution for Practitioners Podcast
SAVE YOUR SPOT! The Empowered Practitioner Event
In this Episode of Health Coach Academy
- Omar introduces the episode’s guest, Joanna Sapir (01:07)
- Catching up with Joanna Sapir’s work (03:35)
- Why systematizing processes can make life a lot easier (04:49)
- A system for someone at the beginning of their coaching career (07:26)
- Validating what works before laying down systems (08:13)
- Starting a brick-and-mortar business with zero business background (09:55)
- The value of knowing your audience (11:56)
- Getting more clients without more marketing (13:46)
- Advertising with the influencer model (15:52)
- The disconnect between large followings and zero leads (17:14)
- Talk to your audience and offer them an invitation (18:12)
- Getting good testimonials from clients (23:18)
- Joanna Sapir’s The Empowered Practitioner Event (27:24)
- Where to find Joanna Sapir and her work (29:30)
Don’t forget to check out!
The Art of Sugar-free Cooking: Recipes for Healthy Living by Omar Cumberbatch
Enjoyed this podcast? Picked up a lot of helpful tips and tricks to make your weight loss journey more fun and enjoyable? Hop on to iTunes for more episodes!
