Marketing Expert Hanna Hermanson Shares Marketing Secrets

Health Coach Academy, podcast, Hanna Hermanson

Getting Clients with Copywriting

Why Not to Be Afraid of Branding and Niching Down


Hanna Hermanson Notable Quotes

“The more I lean into my strengths, and I’m willing to test out a whole bunch of things, I just keep finding what works. Of course, along the way, there’s a lot that doesn’t work, but my focus is on figuring out what works in marketing and how I can do more of that. ”
Hanna Hermanson

“Branding is how you make people feel…in order to be memorable, you have to make a stand for yourself.”
Hanna Hermanson

“What this really is about is about helping people transform their lives. And when you can stay focused on that reason why, that’s part of your journey to get to where you want to be.”
Hanna Hermanson


Episode Summary

One of the things many of us health coaches struggle with—and is something that we’ve talked about on the show a few times—is marketing. And yes, there are multitudes of ways we can market ourselves to find our ideal clients, but what if we have all the talent for health coaching and none left for marketing? Then maybe it’s high time we think about outsourcing that.

In this episode of Health Coach Academy, we’re talking to marketing expert Hanna Hermanson to share some insight and shed some light on the benefits of hiring out—or, in Hanna’s case, training out—our own marketing teams.


Relevant Links

Hanna Hermanson – Website | Facebook | Instagram

Dream Life is Real Life Podcast


In this Episode of Health Coach Academy

  • Omar introduces the episode’s guest, Hanna Hermanson (02:35)
  • Hanna Hermanson, her story, and how she got to where she is now (04:32)
  • Lacking funds to hire the marketing help (13:00)
  • The foundation of an online business that a health coach should focus on (16:27)
  • Establishing your brand and enhancing further (18:27)
  • Getting over the fear of branding and niching down (21:35)
  • Entrepreneurship is the biggest course on personal development (24:42)
  • The value of a copywriting service (26:13)
    • Strategic alignment (26:55)
    • Writing copy: Clarity, Connection, Credibility (30:43)
    • Becoming an autopilot machine (33:32)
  • Content-driven things we can start (34:41)
  • Where to find and keep in touch with Hanna Hermanson (40:14)


Don’t forget to check out!

The Art of Sugar-free Cooking: Recipes for Healthy Living by Omar Cumberbatch

Enjoyed this podcast? Picked up a lot of helpful tips and tricks to make your weight loss journey more fun and enjoyable? Hop on to iTunes for more episodes!